A new movie on the way from Contour, with the likes of Berrclough,Zinc, McCaul, Strait and more.
Outside of the race world, a new school of mountain biking was evolving on Vancouver's North Shore. Purpose built trails followed these new bikes, and the Shore became the essential testing ground for many manufacturers. It turns out that building trails just to get rad also provides invaluable insight toward building better bikes. At about the same time, the concept of freeriding was growing. Freeride was a term borrowed from the snowboarding philosophy, basically: 'I don't need to race or compete bro, I ride for the stoke and the experience. It was this philosophy that riders could make a living off of photographs and film segments that would transcend the genre and create the poster children of the sports future.